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Braskem and Sherwin-Williams: Strengthening the customer-supplier-customer relationship

Leaders in the paint and solvent market, the companies expand their businesses

After six years of partnership offering the best solvent solutions to the market, Braskem, the largest petrochemical company in the Americas, and Sherwin-Williams, the world's largest producer of industrial and house paints, teams in order to expand the exchange and optimization of services - on both sides of the counter. Since 2013, the two companies have had a special relationship: "customer-supplier."

In addition to being Braskem's main customer in the field of solvents, supplying hydrocarbons, xylenes, AB09, and turpentine, Sherwin-Williams is a supplier to the petrochemical company after signing an agreement for the supply of paints to industrial units. The company, for example, supplied 50% of the paints used in the construction of the Mexico Petrochemical Complex, opened by Braskem Idesa last year.

In July of this year, the two companies met again and discussed new business and relationship opportunities. "The initiative of bringing together the supply and commercial teams of Braskem and Sherwin-Williams aimed to ensure a better understanding of the needs of our customers and add even more value to our commercial service," said Claudia Madrid, commercial officer in charge of Braskem's Solvents Business.

Currently, Braskem supplies a volume of 800-1000 metric tons per month of solvents to Sherwin-Williams, with the guarantee of a unique and customized service that is able to maintain the customer's inventories and production levels.

"Braskem is one of the largest suppliers at Sherwin-Williams, and the Chemicals and Vinyl Unit is working hard to conquer new businesses. We, in turn, are consolidating our position as a player in maintenance paints," said Mauro Eiras, Purchasing Director for Latin America at SW. "Why not unite the strength of these two big companies, using the 'Supplier as a Customer' concept? That is precisely what happened recently, and both teams have been searching for the best cost-benefit ratio for both companies."

About Braskem
With a global, human-oriented vision of the future, Braskem's 8,000 members strive to improve people's lives by creating sustainable solutions in chemistry and plastics. It is the largest resin producer in the Americas, with an annual output of 20 million metric tons, including basic chemicals and petrochemicals, and R$55 billion in revenue in 2016. It exports to Customers in approximately 100 countries and operates 41 industrial units, located in Brazil, the United States, Germany, and Mexico - the latter in partnership with Mexico-based company Idesa.

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CDN Communication
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