To contribute to the debate and development of sustainable solutions, Braskem is launching the Bluevision global content platform ( www.bluevisionbraskem.com ). The goal of Bluevision is to produce relevant content that leads people to reflection and to a new way of interacting with the environment in which they live. The presentation to the public takes place during the 8th World Water Forum held in Brasilia from March 18 to 23.

The content will be divided at the Innovation editorial offices, with ideas for a better future, addressing solutions in food, health and well-being, cities, technology and renewable resources; Intelligence, focusing on the intelligent use of the planet's resources, considering water and energy, climate change, and good practices in post-consumption; and Human Development, where the positive impacts on society on issues such as diversity, security, entrepreneurship, etc. will be discussed.

During the World Water Forum, a special Bluevision space will be provided, where visitors will be able to learn about the contents of the channel on touch tables and connect according to their topics of interest, as well as taking a quiz to assess if their behavior is sustainable or needs to be improved. Bluevision will also be present at the event's official application.

"We acknowledge our responsibility in building a more sustainable, innovative and intelligent future. Bluevision materializes our quest to improve the lives of people. Innovations, current challenges and solutions will be counted from the human standpoint and will help define the guidelines of the channel," explained Jorge Soto, Director of Sustainable Development at Braskem.

Easy to navigate and accessible on desktops and mobiles, the channel will provide information in different languages, such as audiovisual content, infographics, and texts. "The same agenda can be approached in different formats, but in a complementary way. An article in text format, an infographic or a video can address the same subject, but not with the same focus. Thus, we should be able to meet the diverse preferences and needs of the audience," reinforced Soto. The platform also has its own profiles on social networks, allowing a greater dissemination of content and interaction with the public.

About Braskem
With a global, human-oriented vision of the future, Braskem's 8,000 members strive to improve people's lives by creating sustainable solutions in chemistry and plastics. It is the largest resin producer in the Americas, with an annual output of 20 million metric tons, including basic chemicals and petrochemicals, and R$55 billion in revenue in 2016. It exports to Customers in approximately 100 countries and operates 41 industrial units, located in Brazil, the United States, Germany, and Mexico - the latter in partnership with Mexico-based company Idesa.