Braskem, sponsor of the Brazilian Parathletics Team, hereby launches its institutional campaign “2016 is the year of overcoming.” The action aims to inspire Brazilians to overcome the challenges of the next year with the same sportsmanship as that of our Brazilian Parathletics Team.
A creation by Africa Zero, the campaign invites people to overcome what seems impossible and be inspired by the Parathletes’ overcoming spirit.
The stars of the campaign are Alan Fonteles (100m and 200m), Claudiney Batista dos Santos (shot put, javelin throw, and disc throw), Felipe de Souza Gomes (100m and 200m), Petrucio Ferreira (200m), Terezinha Guilhermina (100m and 200m), Ariosvaldo “Parré” Fernandes (100m), and Verônica Hipólito (100m and 200m). One ad, for example, features the visually impaired athlete Terezinha Guilhermina with the message “In 2016, look for a different angle.”
Braskem has been the sponsor of the Brazilian Parathletics team since October. The investment will be applied to the development and technical preparation of athletes for national and international competitions.
Agency: Africa Zero
Advertiser: Braskem S.A.
CCO: Sergio Gordilho
Creative Director: Marcelo Prista / Aaron Sutton
Writer: Nizan Guanaes
Art Director: Marcelo Prista / Luiz Carlos Big
Production/Agency: Rodrigo Ferrari / Patricia Melito / Valdir dos Santos
Service: Cláudio Kalim / Cintia Hachiya / Priscila Navarro / Joe Magalhães
Media: Eduardo Ferreira / Paulo Ferreira / Lia Fernandes
Planning: Cintia Cavalli
Production: Sentimental Filme
Director: Antonio Torriani
Director of Photography: Pepe Mendes
Assembly: Tiago Gil
Final Editing: Sentimental Filme
Service/Sound: Lou Schmidt / Sean McGovern
Soundtrack: Pedro Botsaris / Lou Schmidt / Vini Nunes / Wilson Brown
Music Direction: Pedro Botsaris / Lou Schmidt / Wilson Brown
Voiceover: Kiko Ferraz
Graphic Production: Carla Lustosa / Edson Harada
Art Buyer: Carmen Castillo / Isabela Ximenes
Photographer: Manolo Moran
Image Treatment: Casa do Vaticano
Final Editing/Pre-Media: Casa do Vaticano
Date of first broadcast: 12/22/2015