Application Manual
The plastic in harmony with nature
Developed to meet the demands of the global market, the I'm green™ seal was created to identify products that contain Braskem's green plastic in their composition.
Simple and direct in its communication, the seal is available for use by Clients, with products bearing the seal enjoying added value. The use of the I'm green™ seal is subject to the compliance with certain rules that consider the transparency of the communication and compliance with international green seal rules. The main objective of these criteria is to create a strong identification that conveys credibility to final consumers, while avoiding as much as possible any association of products using Braskem's green plastic with greenwashing practices.
The initiative reinforces Braskem's commitment to create value through sustainable development for the industry's production chain, its clients and society, which are increasingly seeking to adopt practices that help reduce the effects of greenhouse gases.
