Woolworths launches first plant-based milk bottle

Woolworths launches an innovative green milk bottle consisting of 30% plant-based plastic, a first for the dairy industry in South Africa. The entire Woolworths fresh milk range will now be packaged in the new plant-based bottles giving consumers the opportunity to enjoy milk today with tomorrow in mind. This latest milestone on the Woolworths Good Business Journey has been made possible through Braskem's bio based I'm greenT Polyethylene by replacing non-renewable fossil based polymers with a plant-based alternative. Following the same plastic production process, the I'm greenT Polyethylene is chemically and structurally exactly the same as conventional polyethylene. Due to this, it provides exactly the same quality, protection when used in food packaging, and can be seamlessly mixed with a regular fossil-fuel alternative. This means that Woolworths new bottle remains 100% recyclable.
Picture Green PE/sugar cane
"Woolworths' initiative with this green bottle represents a first for Braskem and Dairy in South Africa. It shows their commitment to sustainable sourcing and a desire to continue to lead the market and is in line with their all-encompassing good business journey," says Marco Jansen, Commercial Director Renewable Chemicals Europe & North America.
"As a leader in innovations that lead to greater sustainability, Woolworths is constantly exploring and considering emerging technologies that will help to reduce our carbon footprint, especially when it comes to packaging," says Justin Smith, the Woolworths Group Head of Sustainability. "However, the launch of our green milk bottle is more than just improving packaging -by bringing this innovation to South Africa, Woolworths is also providing vital support to a developing industry that is replacing the non-renewable fossil feedstock in regular plastic production with a renewable plant-based alternative. This has the potential to transform plastic from a material that is currently causing climate change to one that helps mitigate it."
About Woolworths Good Business Journey
Woolworths Good Business Journey is our commitment to care for the environment, our people and communities. It is our sustainability program, which is a comprehensive plan to make a difference in eight priority areas: ethical trade, sustainable farming, protecting water supplies, reducing energy use, improving the management of waste, making a significant contribution to social development, supporting transformation initiatives and promoting health and wellness. These are all challenges facing, not only South Africa, but the world at large.
http://www.woolworths.co.za/sustainabilityAbout Braskem
Braskem is the largest thermoplastic resins producer in the Americas, with annual production volume of over 20 million tons, which includes other chemical products and basic petrochemicals, with annual revenue of R$54 billion. Driven by its purpose of improving people's lives and creating sustainable solutions in chemicals and plastics, Braskem is present in more than 70 countries, has around 8,000 team members and operates 40 industrial units in Brazil, the United States, Germany and Mexico, the latter in partnership with the Mexican company Idesa.
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For more information, please contact:
CDN Comunicação
Priscila Ventura - +55 11 3643-2744 - priscila.ventura@cdn.com.br
Ana Beatriz Paschoal - +55 11 3643-2737 - anabeatriz.paschoal@cdn.com.br
Priscila Nishimori - +55 11 3643-2802 - priscila.nishimori@cdn.com.br
Para aclaraciones adicionales a imprensa, por favor contactar:
Fato Relevante
imprensa.braskem@agenciafr.com.br
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