I'm recycled from properly discarded plastics, so I represent reverse logistics.
My production is co-responsible, which means through partnership and collaboration, I have a reduced impact on the planet.
The raw materials in the I’m green™ recycled portfolio are recycled plastics.
Nothing is wasted in the circular economy—everything is transformed—but such a product is viable only through proper disposal, selective waste collection, and reverse logistics.
Partnering with clients, recyclers, cooperatives, and brand owners is critical for ensuring the viability of this innovation.
We count on a highly structured process for reusing plastic waste and for ensuring its reliability, performance, and efficiency.
The I'm greenTM recycled portfolio is a Braskem innovation that is aligned with the company’s commitment to the Circular Economy, whose goal is to foster businesses and initiatives that add value to post-consumer plastic waste and the recycling chain.
The development of each application is unique since it involves the complex details of the entire product cycle. Braskem's technical team has been working to shorten the testing time for clients and to achieve high levels of recycled content in the finished goods.