Braskem's Green Plastic arrives at Scandinavia in organic juice packaging

São Paulo, September 27, 2016 - Sustainability and Innovation. This combination allows Braskem, the largest manufacturer of thermoplastic resins of the Americas, to expand its partnerships with companies that incorporate Green Plastic in their products. This time, the expansion took place in the European market with the German group Eckes-Granini, producer of organic juices. The juice will be bottled in containers made of polyethylene produced from sugarcane ethanol in Brazil, a renewable raw material.
To help consumers recognize the product, Braskem created the I'm GreenT label, which guarantees the renewable origin of the packaging. Under the brands Brämhults and Valsølille, the organic apple and carrot juices will be distributed by major retailers in Scandinavia and in selected airports in European countries such as Sweden, Denmark, and Norway.
"We are pleased to know that Brämhults has taken a step forward with the introduction of the I'm GreenT and the entire concept of renewable packaging. The option is a breakthrough in our market has opened new areas in which biodegradable materials have less reach," said Bjarne Högström, marketing and sales representative for Green PE of FKuR Polymers, in Scandinavia.
"Brämhults is an innovative and pioneering company in the juice market, and we always value certain attributes such as high quality, authenticity, and natural products - hence the challenge of finding the ideal packaging for our products. For years, we have kept the project to use bottles from organic compounds, and the I'm GreenT has allowed us to achieve our goal," said Stina Haglund, Brand Manager Brämhults Nordic.
According to the results of the life cycle assessment (carried out in accordance with the standard ISO 14040, using data collected from suppliers that adhered to the Code of Conduct of Braskem), Green PE fixes carbon dioxide from the atmosphere along its life cycle, unlike the traditional version, helping reduce the levels of greenhouse gases emitted by the production chain. The product has the same characteristics as conventional polyethylene and can be recycled in the existing recycling chain. Currently, over 80 brands, from food packaging to beauty products, as well as gardening tools and automotive components, are made from renewable resins.
"Braskem and its distribution partners in Europe remain committed to providing quality solutions with environmental benefits. The Green PE ensures sustainability throughout the plastic chain, from the field to the end product, as it is a renewable source that ensures carbon capture," said Gustavo Sergi, Director of Renewable Chemicals of Braskem.
About Braskem
Braskem is the largest manufacturer of thermoplastic resins in the Americas, with an annual output of over 20 million metric tons, including production of other basic chemicals and petrochemicals, with R$54 billion in annual revenue. With the aim of improving the lives of people, creating sustainable solutions in chemistry and plastics, Braskem is present in over 70 countries, with 8,000 members, and operates 40 industrial units located in Brazil, the United States, Germany, and Mexico - the latter in partnership with the Mexico-based company Idesa.
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