Braskem presents solutions in chemistry and plastic at Abrafati 2017
With a new position in the field of Chemicals, the company highlights its portfolio with high performance for various industries and applications
Braskem arrives at the 2017 edition of Abrafati, a trade show for the paint industry, to be held on October 3-5 in São Paulo (SP), with a new positioning for its area of "Chemicals" and the launch of brands for the solvent segment. The company also presents polypropylene solutions for paint packaging and its Wecycle platform, which seeks to encourage new forms of recycling in the sector.
The new name "Chemicals" represents Braskem's continued effort to approach all business partners while enhancing the internationalization of its operations and contributing to the evolution of the market. With the motto "chemistry in motion," the company also hopes to give new meaning - a more tangible one - to its activities and products for society.
One highlight among the innovations for the area is the launch of three brands for the solvent segment - Braskem EzolemT, Braskem PluractT, and Braskem SensitisT - which represent more options for the chemical industries producing paints, thinners, adhesives, and products for agribusiness. These are solutions of high performance and reliability, which allow diverse applications such as lubricants, cutting fluids, removers, and foundry resins.
The EzolemT line includes two further sub-brands, the EzolemT Dehyd, specific to the alcohol dehydration process, and the EzolemT Extract, ideal for the process of extracting vegetable oils.
"The brands follow the new positioning of the 'Chemicals' business and reinforce the trust and quality assurance of a leading global company in the sector. The new portfolio demonstrates Braskem's interest in the solvent segment, further strengthening our relationship with customers and future partners," said Claudia Madrid, Head of Business for Braskem's Solvents Business.
Braskem also presents to Abrafati visitors polypropylene solutions for paint packaging. The main characteristics of PP packaging are flexibility, lightness, ergonomics, 100% recyclability and versatile design for various functions, formats, and storage capacities.
Recycling in the world of paints
Another highlight of the petrochemical company at the trade show will be the Wecycle platform, aiming at the engagement of the entire production chain - brand owners and processing and recycling companies - in order to contribute to recycling, post-consumption, and the environment. Based on this platform, paint companies can join the recycling program of plastic packaging. In the paint sector, Braskem is working simultaneously in the graphic and road signage segments, with partnerships already established with paint manufacturers, printing houses, highway concessionaires, and horizontal signage service providers, whose reverse logistics and recycling operations have already started. The current result is a production of approximately 2,500 kg of polypropylene per month. "The company is continuing to advance in the paint market and, this time, is entering the recycling chain with the Wecycle platform, which demonstrate that we can be sustainable in different sectors," commented André Giglio, Polypropylene Market Development specialist at Braskem.
Brands and Key features
Lighter solvents, with low odor and low contamination risk
High solvency power
Low evaporation: ease of application and loss reduction
Good appearance and gloss in paints
Good film leveling in paints
High purity (odorless and colorless solvents)
Low concentration of aromatic compounds
Flexibility in formulation
With a global, human-oriented vision of the future, Braskem's 8,000 members strive to improve people's lives by creating sustainable solutions in chemistry and plastics. It is the largest resin producer in the Americas, with an annual output of 20 million metric tons, including basic chemicals and petrochemicals, and R$55 billion in revenue in 2016. It exports to Customers in approximately 100 countries and operates 41 industrial units, located in Brazil, the United States, Germany, and Mexico - the latter in partnership with Mexico-based company Idesa.