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Press Releases • March 21, 2019

Earth Animal's All New Dr. Bob Goldstein's Wisdom Dog Food Line Launches with Sustainable Packaging Using Braskem's Sugarcane Based I'm green Polyethylene

New integrated bioplastic packaging offering enhanced environmental sustainability and carbon reduction to debut at the Global Pet Expo 2019

Braskem has partnered with Earth Animal, the trusted choice in award-winning, health improving veterinary formulated products, to announce a new sustainable packaging initiative using Braskem's sugarcane based I'm greenTM Polyethylene (PE) biopolymer.

"Earth Animal has always been passionate about how, why, and what we do, and for us, we have felt that sustainability is a major part of our DNA," said Stephanie Volo, VP of Marketing and Sustainability for Earth Animal.   "For over 40 years, our promise has been to preserve and enhance the quality of life for animals, people and the earth. And, partnering with Peel Plastics and Braskem to design and develop our WisdomT Dog Food packaging using the I'm greenT PE biopolymer was a natural fit given each company's commitment to sustainability. We couldn't be happier with the result," added Volo.

Since 1979, Earth Animal has been dedicated to helping dog and cat parents achieve their animals' health and healing objectives. As part of this commitment, Earth Animal is launching Dr. Bob Goldstein's WisdomT dog food, crafted in small batches, and made with humanely, American-raised poultry, organic fruits and vegetables, as well as Vitality CubesT filled with essential vitamins and minerals. Each ingredient is thoughtfully sourced and using their patented wind technology, carefully air-dried to preserve essential nutrients, without the use of high temperatures or pressure, which can degrade the nutritional benefits of the ingredients.

Earth Animal will include bioplastic packaging material into every bag of new line of Dr. Bob Goldstein's WisdomTM Dog Food, supporting their overall commitment to improved environmental sustainability and carbon reduction. To further enhance the environmental profile of the new more sustainable packaging, Earth Animal is partnering with TerraCycle in order to provide an end-of-life package recycling program.

Joe Jankowski, Commercial Manager for Braskem's Renewables team in North America, stated, "With Earth Animal's passion for sustainability and Peel Plastics expertise in packaging innovation, we are excited to partner with them both to bring the benefits of Braskem's I'm greenTM PE biopolymer to Dr. Bob's WisdomTM product launch.  Because transparency, quality, and sustainability are at the core of Earth Animal's business, we are pleased to help bring that same approach to an exterior product packaging that resonates with consumers increasing desire for more sustainable materials and recyclability."

Earth Animal's Dr. Bob Goldstein's WisdomT dog food line is launching in turkey and chicken recipe flavors packaged in one, three and ten-pound bags. The whole WisdomT line will be available at leading independent pet specialty stores throughout New England, the Mid-Atlantic and Pacific Northwest and online at in April of 2019.

Braskem's I'm green TM Polyethylene (PE) is a bio-based resin made from ethanol, a renewable and sustainable resource produced from Brazilian sugarcane. I'm green TM PE retains the same properties, performance and application versatility of fossil fuel derived polyethylene, making it an ideal drop-in substitute for conventional oil-based polyethylene.  Cultivation of sugarcane utilized in the production of I'm green TM PE captures carbon dioxide (CO 2 ) and releases oxygen (O 2 ), which means Braskem's bioplastic has a negative carbon footprint. From a cradle-to-gate life-cycle perspective, every ton of I'm green TM PE used in the production of packaging equates to 3.09 tons of CO 2 captured from the atmosphere. 

With over 40 years of experience as a recognized leader in flexible packaging solutions and process innovation, Peel Plastics has developed extensive knowhow into the unique packaging requirements and technologies of the pet food business. The Peel Plastics team worked with Earth Animal and Braskem to design, develop and integrate the I'm greenTM PE biopolymer into a new packaging solution that maintains all the performance characteristics required, while delivering a solution that is better for the environment.

Weijia Zhang, Business Development Manager of Peel Plastic Products, commented, "with an emphasis on delivering maximum nutrition to pets and pet parents, Earth Animal's packaging requirements aligned perfectly with the properties of I'm greenT PE. We are excited to be able to combine high performing materials with our production expertise to deliver a package dedicated to meeting consumer and market needs."

To learn more about Earth Animal's all new Dr. Bob Goldstein's WisdomTM dog food line and Braskem's sustainable I'm greenTM PE biopolymer-based packaging, be sure to visit Earth Animal at the Global Pet Expo - Booth# 1381 - being held at the Orange County Convention Center in Orlando, Florida from March 20 - 22, 2019.


In 1979, Dr. Bob Goldstein and Susan Goldstein embraced the transition from conventional veterinary medicine to an integrative and holistic approach focusing on the whole animal. They began creating natural products without using toxic chemicals to treat their patients and family animals. Their award-winning products are respectfully sourced and produced with purpose in the USA. The Goldstein's focus has been to develop pure and wholesome products that improve the health and day to day quality of life for all animals. They proudly support organizations which preserve and enhance quality of life for animals, people and the earth. 

Earth Animal products can be found at independent pet shops nationwide, the Earth Animal Retail store in Westport, CT or .     


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