According to the UNEP1, the fashion industry makes up for 10 % of global greenhouse gas emissions - more than international flights and shipping combined. TOMS has committed to reduce its carbon footprint by 2025, and this already starts with the choice of resources and materials for production.
In footwear, a major component of the outsole is EVA, a substance that makes for a rubber-like texture and warrants durability. As conventional EVA derives from fossil fuels, it contributes to carbon emissions. In contrast, Braskem's I'm green bio-based EVA is made from biofuel obtained from sugar cane. This highly efficient crop is carbon-negative: Sugar cane consumes CO2 and extracts clean oxygen. I'm green bio-based EVA is the first earth-friendly alternative to conventional EVA that also offers the same comfort and longevity.
Given its commitments, TOMS is excited to add the innovative I'm green bio-based EVA from Braskem to its framework of earth-friendly materials and presents new earthwiseT -styles featuring the carbon-negative EVA. One of these styles is the tie-dye plant dye capsule - a shoe that already features earth-friendly elements in most of its components: Apart from the outsole being made with I'm green bio-based EVA, the TENCELT Lyocell lining is dyed through a chemical-free process using botanical pigments, and the Ortholite insole comprises of 26 % eco content. These components make the tie-dye plant dye the go-to earth-friendly style of the Fall / Winter 2020 season.
The capsule will be available for women in grey multi tie-dye and pink multi tie-dye at £ 44 at our wholesale partners as well as our online store https://www.toms.com/featured-shops/earthwise from July 2020. For more information on sustainability at TOMS, visit https://www.toms.com/environment .