Braskem 360°: from the real world to the digital one
Imagine yourself inside Braskem, walking through the corridors and streets of our units, listening to our leaders, learning about our various solutions, and even visiting the production process of post-consumer recycled resins.
In an increasingly digital world, being present in this environment and providing an immersive virtual reality experience in Braskem's spaces is an important path for the relationship with society.
With this in mind, last July we launched the Braskem 360° , platform, which brings these possibilities to you with just a few clicks!
On the platform, visitors have access to an institutional space that was inspired by Braskem's São Paulo office, and they can hear messages from some of our leaders, take a tour of the mechanical recycling plant inaugurated earlier this year in Indaiatuba (State of São Paulo), in partnership with Valoren, and learn more about the Technical Service & Development team, our application engineering.
"Braskem 360° brings to digital what we do in the real world each day. With this, we have the opportunity to delve into topics of interest and relevance to everyone, such as projects and results of actions aimed at the low-carbon circular economy", explains Marcio Sanitá, Communication, Technical Service and Customer Services Director at Braskem. "Being present in the virtual environment in this way is also a way to innovate in the relationship with our public, expanding the reach of our communication", he adds.
Circular economy in practice
Interaction is one of the great advantages of the Braskem 360° platform, which had as the theme of its first live virtual event Braskem's circular economy strategy and its main projects and initiatives, with the presentation "Circular Economy in Practice", which brought together company leaders in South America and Mexico in an interactive presentation. To watch it, click here .
Keep an eye out for the next scheduled event at Braskem 360°:
Inauguration of Cazoolo at Braskem 360°
Enter and participate! It will be a pleasure to welcome you into our virtual home.
