Braskem has joined the companies Martiplast, from the domestic utilities segment, and Leroy Merlin, one of the largest store chains for the construction material market, to offer consumers 100% recycled plastic organizer boxes. The partnership is yet another initiative within the framework of the Wecycle platform, created by Braskem in 2015, which seeks to foster businesses that value plastic waste along the entire production chain, contributing to actions in favor of recycling, post-consumption and, the environment.
Bringing the sector together, Braskem will provide recycled polypropylene to Martiplast's <Ou> brand, which, by combining design and versatility, will produce an exclusive line of organizer boxes for sale in Leroy Merlin's 41 stores and e-commerce platform in Brazil.
Braskem's recycled PP originates from the big bags previously used by the company to transport and move its resins. The initial estimate is to use roughly 60 metric tons of recycled PP per year to produce organizer boxes of three different sizes. In the stores, the product can be identified by the Wecycle Platform and Martiplast labels, stating its origin from recycled plastic. In addition to the boxes, there is the possibility of expanding the partnership between the brands for the creation of other products that assist in the organization and decoration of houses.
"We believe that the growth of recycling will further contribute to the development and growth of the plastics industry. The partnership between Braskem, Martiplast and Leroy Merlin is another important action, which is able to have an impact on other market players and raising awareness among consumers," said Fabiana Quiroga, Director of the Recycling Area & Wecycle Platform at Braskem.
The Martiplast Group, through the <Ou> brand, always had the aim of bringing innovation and practicality to people through its products. Therefore, taking into account about their well-being and helping build a better world for everyone along with the Wecycle Platform project is so important to the company. "Our Group is aware that this partnership will allow us to contribute to an even better future by raising environmental awareness among buyers, preserving nature, helping recycling cooperatives, and turning innovation into the bridge to a more developed and sustainable world," said Juarez Martini, Director of the Martiplast Group.
"Leroy Merlin is a company that has sustainability in its DNA and believes in the actions that favor this practice. With that, making a partnership in which recycled materials become useful pieces for the daily life of the client falls into the philosophy that we spread internally. Leroy Merlin encourages and supports initiatives like this, starting from the industry," commented Adriano Galoro, Director of the Purchasing Center of Leroy Merlin Brasil.
With a global, human-oriented vision of the future, Braskem's 8,000 members strive every day to improve people's lives by creating sustainable solutions in chemistry and plastics. It is the largest resin producer in the Americas, with an annual output of 20 million metric tons, including basic chemicals and petrochemicals, and R$55 billion in revenue in 2016. It exports to Customers in approximately 100 countries and operates 41 industrial units, located in Brazil, the United States, Germany, and Mexico - the latter in partnership with Mexico-based company Idesa.
About Leroy Merlin
Leroy Merlin arrived in Brazil in 1998 bringing a new concept to the Construction Material market. Focusing on the quality of products, customer care and services , the company offers spacious and pleasant environments in its stores to better receive its Customers.
Being considered multi-specialist for the home, specializing in Construction , Finishing , DIY, Décor , and Gardening , Leroy Merlin presents to its Customers the widest variety of products in 80,000 items divided into 15 sectors: Construction Materials, Wood , Electrical Equipment, Tools, Carpets, Ceramics, Bathrooms , Plumbing, Gardening, Hardware, Organization , Painting, Décor, Lighting , and Kitchens. The shops offer unique services such as the Color Factory , Merchandise Exchange, Design Space, Wood and Glass Cutting, DIY Courses, Home Delivery, Parking, Coffee, Baby Changing, Molding, DIY Table, Sorting, and Drive-Thru, among others.
Currently, the French chain has 41 stores distributed across ten Brazilian states, plus the Federal District, as well as a Virtual Store which serves all states in the country . Among the units, Leroy Merlin Niterói (RJ) was the first Certified Retail Outlet in Brazil thanks to its sustainable construction process and Use and Operation, thus being the first 100% AQUA (High Environmental Quality) store, built and maintained under the strictest standards of saving natural resources. Currently, the network has thirteen 100% AQUA stores - Jacarepaguá (RJ), Taguatinga (DF), Campinas Anhanguera (SP), Sorocaba (SP), Internal Services (SP), São Bernardo do Campo (SP), Jaguaré (SP), São Leopoldo (RS), Londrina (PR), Curitiba Atuba (PR), São José (SC), Fortaleza (CE) and Maceió (AL) - totaling 34 certificates. Leroy Merlin stands out as the company with the largest number of AQUA/HQE certification in the world in the retail category.
Leroy Merlin is the leader, for the seventh consecutive year, in the Construction Retail sector, according to the National Ranking of Construction Material Stores held annually by the editorial staff of Grau 10 Editora, which publishes Revista Anamaco. The company was chosen among the three most sustainable ones by the "Prêmio Os Mais Importantes do Varejo" ("The Most Important in Retail Awards"), held by Revista Novarejo in the years 2012, 2013 and 2014, and its headquarters is among the 10 most sustainable buildings according to the Exame website . In 2013, 2014, 2015 and 2016, Leroy Merlin was awarded one of the 50 best companies to work for in Brazil, according to the annual survey released by Great Place to Work® Brazil, in partnership with Revista Época, and ranked 1st in the segment of Construction Materials, in the ranking of the survey "As empresas mais admiradas no Brasil" ("The Most Admired Companies in Brazil") in the years 2010, 2011, 2012, 2013 and 2015, conducted by Revista Carta Capital.
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