Rotterdam, NL - July 16, 2024 - Michelmersh, UK's premium producer of clay bricks, is an industry leader in sustainability and innovation, renowned for quality clay products and bespoke services is proud to announce a groundbreaking partnership with
Braskem I'm greenTM bio-based, a global pioneer in sustainable bio-based renewable materials. This collaboration was enabled by Elite Plastics, the UK's leading manufacturer of polythylene films, bags & covers. This partnership marks a significant step towards reducing the carbon footprint in the construction industry both in the UK and across other countries where Michelmersh operates in Europe.
Commitment to Environmental Stewardship
Michelmersh has always been at the forefront of sustainability in the construction industry, consistently exploring new ways to minimize environmental impact. Michelmersh has already lead numerous decarbonisation projects such as the world's first hydrogen fired bricks and focuses on evolving its already efficient production methods with state-of-the-art technology, reporting systems and quality standards. As part of this commitment, I'm greenTM bio-based polyethylene integrates Michelmersh's initiatives to reduce their carbon footprint. Michelmersh has taken steps to reduce packaging and single use plastics across their operations and for those products deemed necessary to continue to wrap, its clients will now start to find Michemersh's bricks wrapped on I'm greenTM bio-based polyethylene film, manufactured by Elite Plastics.
"This collaboration is a testament to our dedication to sustainability and innovation. By integrating bio-based materials into our manufacturing processes, we are taking a crucial step towards reducing our carbon footprint and promoting a more sustainable
future for the construction industry. We can be confident that Health and Safety best practice is adhered to and that the quality and protection of our products are maintained, whilst reducing our environmental impact " Comments Sarah Le Gresley, Innovation Director for Michelmersh Brick Holdings PLC.
I'm greenTM bio-based enabling a lower carbon footprint
I'm greenTM bio-based materials when integrated into products reduce their overall environmental impact. This is only possible because it is made from renewable resources that are sustainably sourced (to learn more about it:
https://www.braskem.com/imgreen/responsible-ethanol
) and during its growth sequesters carbon from the atmosphere. This approach not only helps in reducing carbon emissions but also supports broader sustainability and environmental stewardship goals.
"We are pleased with this collaboration with Michelmersh and Elite Plastics which aligns with our goals of promoting sustainability by contributing to significant environmental impacts by reducing the carbon footprint in the construction industry." Richard Lambert, Business Development & Partnerships EMEA Bio-Polymers.
About Braskem
I'm greenTM bio-based is a brand by Braskem, the largest producer of thermoplastic resins in the Americas. The I'm greenTM bio-based portfolio includes bio-based polyethylene, derived from renewable resources, providing sustainable solutions for various industries. With a global vision of the future, oriented towards people and sustainability, Braskem is a developer and provider of solutions to the value chain as we strengthen the Circular Economy. Its 8,000 team members dedicate themselves every day to improving people's lives through sustainable solutions in chemicals and plastics. With its corporate DNA rooted in innovation, Braskem offers a comprehensive portfolio of plastic resins and chemical products for diverse industries, such as food packaging, construction, manufacturing, automotive, agribusiness, health and hygiene, and more. With 40 industrial units in Brazil, United States, Mexico and Germany and net revenue of R$52.3 billion (US$13.2 billion), Braskem exports its products to clients in over 100 countries.
About Michelmersh
Michelmersh Brick Holdings PLC is a leading manufacturer of premium bricks, with a rich heritage and a reputation for excellence. Committed to sustainability and innovation, Michelmersh produces high-quality products that meet the evolving needs of the construction industry. For more information, visit www.mbhplc.co.uk.
For further information, please contact:
Braskem Press Contact
Eduardo Ramos
e-mail:
eduardo.ramos@braskem.com
Phone: +31621410188
