Corsina and MARC O’POLO Advance Lingerie with SUGARCUP® Enabled by I'm green™ bio-based

MARC O’POLO becomes the first European lingerie label to introduce SUGARCUP® into its Bodywear collection, with a plan to launch in 2027. Developed by Fullstride and brought to market through Corsina (a subsidiary of Triumph International), the solution embeds sustainability directly into product design.

Designing with Renewable Materials

SUGARCUP® was developed to meet these exacting requirements. Produced using I’m green™ bio‑based EVA, the solution replaces conventional fossil‑based EVA with a renewable feedstock derived from responsibly sourced sugarcane ethanol.

The result is a high‑performance bra cup that delivers the comfort, resilience, and lightweight durability consumers expect from premium lingerie—while contributing to a reduced carbon footprint compared to traditional materials.

“Consumers increasingly expect sustainability to be built into products,” said Caroline Levy, Fullstride. “SUGARCUP® shows bio-based materials can meet the technical demands of lingerie while offering a more responsible alternative.”

 

Scaling Material-Led
Innovation in Lingerie

Corsina’s development reflects a shift toward material-led innovation – integrating sustainability at the earliest stages. Scaling such solutions requires time and collaboration, and the 2027 timeline highlights a long-term commitment to transformation.

“Progress happens when brands, innovators, and material partners move together,” said Roger Marchioni – Global Commercial, Supply & Feedstock Director for I'm green™ bio-based. “This collaboration demonstrates how sustainability can be embedded into product development in a credible and scalable way.”

Collaboration Driving Change

By bringing together material expertise, product development, and manufacturing, partners are accelerating the adoption of bio-based solutions in fashion. I’m green™ bio-based plays a central role by enabling scalable, lower-impact materials compatible with existing production systems.

This initiative shows how renewable materials can meet industry demands – helping shape the future of lingerie where performance and sustainability go hand in hand.