A world’s first net zero carbon shoe
Allbirds M0.0NSHOT is the world’s first net zero carbon shoe and is also commercially viable and scalable. M0.0NSHOT marks the five-year anniversary of a collaboration between the two companies, who share a commitment to offering innovative carbon-negative solutions to their customers.
M0.0NSHOT was officially unveiled to the market during the Global Fashion Summit in Copenhagen, Denmark – the leading international forum for sustainability in fashion, on June 27th, 2023. On this date, Allbirds revealed the M0.0NSHOT design, along with the RECIPE B0.0K– their open-sourced toolkit detailing how they got to net zero – to the industry at large
I’m green™ bio-based EVA and Polyethylene are two key enablers of Allbirds’ M0.0NSHOT RECIPE B0.0K to reach carbon zero.
Jad Finck, Allbirds’ Vice President of Innovation says the use of bio-based EVA is a key component in M0.0NSHOT:
“Not only does the bio-based EVA make for a great customer wear experience, it’s also key to our sustainability commitments — namely, our goal to get to near zero carbon by 2030.”
Where Braskem comes in
Allbirds first collaborated with Braskem I’m green™ bio-based in 2018, developing its SweetFoam® soles using I’m green™ bio-based EVA.
SuperLight Foam is an evolution of SweetFoam®. They are both made with Braskem’s I’m green™ bio-based EVA, our carbon negative, sugarcane-derived EVA. By combining the bio-based materials with supercritical foaming, Allbirds were able to deliver a foam that is incredibly lightweight and carbon neutral in its final form.
“Allbirds was founded with a commitment to make better things in a better way, including finding new uses for materials that exist right in front of us, out in nature. Braskem’s I’m green™ bio-based EVA is one of the key nature-made breakthroughs that we’ve put to use across our product line.”
Says Jad Finck, Allbirds’ Vice President of Innovation.
Mitigating climate change
Companies like Allbirds are turning to nature to tackle climate change. Plants absorb CO2 from the atmosphere during their lifespan, locking in carbon molecules which can be harnessed to produce fuels, chemicals and final products.
This carbon sequestration can be measured to determine the environmental impact of materials, determining their carbon footprint.LEARN MORE
“Trust is a key component in the field of innovative materials,”
“That’s why we’re rigorous in how raw materials such as sugarcane are grown, harvested and processed, with our suppliers being independently certified. The transition from fossil to bio-based must be carried out responsibly.”
says Braskem EMEA Biopolymers and Europe Sustainability and Advocacy Director, Marco Jansen.
We value our collaboration with Allbirds very highly and applaud their relentless commitment to mitigating climate change.