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Press Releases • September 1, 2016

Embalixo releases new "Easy-Close" packaging

Sustainable product facilitates waste disposal

São Paulo, September 1, 2016 - In an effort to facilitate consumer life, Embalixo, Brazil's leading producer of waste bags, launches the "Easy-Close" packaging - a model with folds to facilitate packaging closing. The product is now available to consumers in four versions: 15, 30, 50 and 100 liters.

The new packaging uses Green Polyethylene - a resin developed in a pioneering effort by Braskem, the largest producer of thermoplastic resins in the Americas - as its raw material. The Green PE, produced from sugarcane, is the first resin worldwide to be certified as a 100% renewable source. By having characteristics similar to those of plastic from fossil sources, it does not require changes in manufacturing processes and can be recycled in existing chains.

Since 2011, Embalixo has adopted Green Plastic in its waste bags. "We are pleased to launch a package to facilitate consumer life, featuring the I'm GreenT seal, which reinforces our commitment to a simple and correct disposal of waste," said Rafael Costa, Chief Commercial Officer of Embalixo.

About Embalixo

Embalixo is Brazil's leading manufacturer of waste bags and a market leader in this segment. Always concerned with the well-being of its consumers and the collective, the Company has launched, exclusively in Brazil, the Embalixo Odor Neutralizer odors and Lavender Fragrance, which inhibits the action of bad odors. Consumers can thus better enjoy the use of the waste bag, removing it only when deemed convenient, with the comfort of having a product more hygienic maintenance and handling, until garbage collection day. The Company has also launched the Embalixo Sustainable, the brand's hit, produced from Green Polyethylene, which is available nationwide.

About Braskem

Braskem is the largest manufacturer of thermoplastic resins in the Americas, with an annual output of over 20 million metric tons, including production of other basic chemicals and petrochemicals, with R$54 billion in annual revenue. With the aim of improving the lives of people, creating sustainable solutions in chemistry and plastics, Braskem is present in over 70 countries, with 8,000 members, and operates 40 industrial units located in Brazil, the United States, Germany, and Mexico - the latter in partnership with the Mexico-based company Idesa.

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For more information, please contact:

CDN Comunicação

Priscila Ventura - +55 11 3643-2744 - priscila.ventura@cdn.com.br

Ana Beatriz Paschoal - +55 11 3643-2737 - anabeatriz.paschoal@cdn.com.br

Priscila Nishimori - +55 11 3643-2802 - priscila.nishimori@cdn.com.br

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imprensa.braskem@agenciafr.com.br

 

 

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