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Innovation brings the future, and the future involves chemistry and plastics. With this theme, Braskem announces a campaign to materialize its intention to improve the lives of people by creating sustainable solutions in chemistry and plastics.
The campaign, featured on TV, ads in newspapers and magazines, urban furniture and airports in Brazil, reinforces Braskem’s commitment to innovation and, subsequently, the concern for the future.
The print ads and a 60-second commercial show that, in the automotive industry, cars and planes are becoming lighter and more sustainable; in the food industry, innovative plastic containers keep food for longer; and in medicine, major advances are made possible with the use of 3D printers and development of prosthetics.
Watch the video and check out Braskem’s new commercial. The signing announces the Company’s sponsorship to the Brazilian Parathletics Team.
Agency: Africa Zero
Advertiser: Braskem S.A.
Duration: 1X60” | 1X30”
CCO: Sergio Gordilho
Creative Director: Andrea Siqueira / Jeferson Rocha
Writer: Andrea Siqueira / Thomás Davini / Victor Castelo
Art Director: Jeferson Rocha / André Batista / Marcelo Maciel
Production/Agency: Rodrigo Ferrari / Patricia Gaglioni / Valdir dos Santos
Service: Cláudio Kalim / Cintia Hachiya / Priscila Navarro / Ana Paula Ferreira / Joe Magalhães
Media: Eduardo Ferreira / Paulo Ferreira / Lia Fernandes
Planning: Cintia Cavalli
Producer: Stink SP. Produção de Filmes Ltda.
Executive Producer: Ingrid Raszl
Production Coordination: Paula Macedo / Rogerio Maestro
Project Manager: Carolina Junqueira
Direction Assistant: Jan Monczka
Director of Photography: Pepe Mendes
Art Director: Antonio Torriani
Costume Producer: Isadora Bertolucci
Location Producer: Cristhiano Baldi
Post-Production Producer: Danilo Abraham
Assembly: Marcio Leitão
Post-Production Producer: Humanoide / Efecktor / DOT
Final Editing: Danilo Abraham
Producer/Sound: S de Samba
Service/Sound: Meg Ribeiro, Guga Ferrari
Soundtrack: Dionísio Dazul, Pedro Caldas, Rodrigo Monteiro and Rafael Silvestrini
Music Direction: Jair Oliveira and Simoninha
Voiceover: Simone Rodrigues
Graphic Production: Carla Lustosa / Edson Harada
Art Buyer: Carmen Castillo / Adriana Saranga
Photographer: Marco Mendes
Illustration/Image Treatment: Lumini Fotografia
Final Editing/Pre-media: Casa do Vaticano