Braskem and Terra Circular launch Upsyde, a company focused on converting difficult-to-recycle plastic waste using a patented technology


Announced in 2022 and implemented this year, the new joint venture is designed to boost the circular economy and will be able to recycle 23,000 tons of mixed plastic waste every year.


Braskem, through its wholly-owned subsidiary Braskem Netherlands B.V., and Terra Circular, a company dedicated to the conversion of solid waste, have launched Upsyde . This company uses both patented and proprietary technology to convert difficult-to-recycle plastic waste into circular end products, establishing a creative and innovative solution to manage this type of waste.

The launch takes place just one year after the deal to create the venture was announced. This Operationally and financially independent, the new enterprise has Braskem as a parent company, with a 60% stake and the potential of extending the use of the technology to other regions. Terra Circular contributed shares of its subsidiary (formerly ER Plastics) to the joint venture, a company with the capacity to recycle 23,000 tons of mixed plastic waste per year into compression-molded parts.

Upsyde's headquarters are located in the Dutch city of Weert. Its innovative patented technology for recycling difficult-to-process plastic waste is used to produce durable consumer goods such as pallets, signs for use at construction sites and roads, asphalt blankets and heavy-duty mats. As such, Upsyde balances sustainability and innovation, contributing to a more sustainable future by offering circular solutions.

Upsyde products are part of Braskem Wenew 's circular ecosystem, which is comprised of products, education, technology and circular design, consolidating all of the company's actions focused on recycling and the circular economy under a single umbrella. Upsyde is one of the projects that is expected to help Braskem fulfill its commitment to eliminate plastic waste, which involves preventing 1.5 million tons of plastic waste from being sent to landfills and incineration plants or being discarded in the environment by 2030, in addition to selling 300,000 tons of products with recycled content by 2025 and 1 million tons of these products by 2030.


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