Wecycle: recycled plastic with value
The Wecycle platform was created with the aim of developing business and initiatives for the utilization of plastic waste through partnerships, bringing reliability and quality to the development of products, solutions and processes involving all links in the plastic recycling chain.
Thus, Wecycle is able to offer companies that are committed to sustainable development, a high-quality recycled plastic raw material, traceability, regularity of processes, and action with social and environmental responsibility throughout the recycling cycle.
This initiative reinforces Braskem’s commitment to the plastic chain in Brazil, as well as innovation and sustainability, providing an increasingly better life for people.
We can be protagonists of the future.
Learn more about Wecycle and join us.
The Wecycle Seal: Connects your brand to
a new generation of conscious consumers!
The Wecycle seal allows consumers to identify products that use recycled plastic produced through a conscious cycle, achieved by linking the various links in the recycling chain and providing reliability and environmental and social responsibility.
Goals
To foster
BUSINESSES and
INITIATIVES that
involve the recycling of
polyethylene,
polypropylene,
and PVC.
To develop
SOLUTIONS,
PRODUCTS and
PROCESSES.
To reinforce
Braskem’s COMMITMENT with INNOVATION and
TECHNOLOGY toward
SUSTAINABILITY.
To value the
IMAGE of
PLASTICS.
Forms
of Action
Forms
of Action
Customized
Solutions
Development of solutions involving the recycling of plastic by integrating the various links in the chain.
Product
Development of resins with recycled content (PCR): the plastic returns to the consumption cycle through the same application or a new one.
Quality
Braskem’s experience in plastic technology and manufacturing process brings quality to the development of products with recycled content.
Environmental and Social Responsibility
Code of conduct and support for the development and professionalization of recycling cooperatives.
Partnerships and Projects
Through the Wecycle platform, Braskem is a partner of companies for the development of products, solutions and processes that are related to the plastic recycling chain.
From project design to the selection of partners, the Wecycle platform adds reliability and quality to all stages of the recycling cycle and to the production of the new packaging.
With the Wecycle label, companies and products will be acknowledged for the excellence in plastic recycling processes, as well as social and environmental responsibility.
Your company can also be a Wecycle partner. Join us!
Condor
Braskem and Condor, a manufacturer of materials for real estate painting and other products, have established a partnership through the Wecycle Platform for the reuse of plastic polypropylene packaging for printing and road marking paints. The plastic items in the “Special Sustainable Paint Kit” are produced from the post-consumer resin, thus closing the recycle cycle for plastic paint buckets.
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Martiplast and Leroy Merlin
A partnership between Braskem, Martiplast, from the home supplies segment, and Leroy Merlin offers consumers 100% recyclable plastic organizer boxes. Through the Wecycle platform, companies have developed the application, which uses 60 metric tons per year of polypropylene from recycled big bags. Products can be found in Leroy Merlin’s stores and identified by the Wecycle Platform label and the Martiplast <OU> brand.
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Muzzicycles
Through the Wecycle Platform, polyethylene resins are recycled by partner cooperatives included in the ser+realizador program, to serve as raw material for the production of sustainable urban bicycle frames, the Muzzicycles. The plastic provides the product with advantages such as resistance and impact absorption, as well as a lifetime warranty for use.
Learn moreGPA
Braskem and GPA have established a partnership for the utilization of plastic waste received at the Voluntary Delivery Points (PEVs) at the stores.
Big Bag Recycling
The WCL H 1003 BBM polypropylene is produced from the recycling of big bags discarded by Braskem in the transportation of resins. Roughly 120,000 big bag packages will be recycled annually, which should generate a potential volume of 30 metric tons per month of post-consumer recycled resin. The innovation can be applied to household products, garden products, and lids.
Learn moreRecycling of Sacks
The WCL L004 SCV polyethylene can be applied in bags, laminated packaging, tarps, flexible packaging and tubes, being produced from used bags that are discarded in Braskem’s Distribution Centers. The total volume of the recycled resin can reach 20 metric tons per month in 2017, accounting for a monthly recycling of roughly 200,000 sacks.
Learn more