São Paulo, September xx, 2016 - The 4th edition of the Odebrecht Braskem Design Challenge - a competition of design projects for urban furniture made in plastic, developed by college students in Rio de Janeiro is available as a web series on the Facebook page of the Challenge (www.facebook.com/desafiodedesign). One episode will be posted every month until the end of 2016, the first of which was published on Friday, September 30.

In line with the four stages of the Challenge - Understanding, Conceptualizing, Conceiving and Finishing - the videos present, in doc reality format, the design and architecture students of the Pontifical Catholic University of Rio de Janeiro (PUC-RJ), State University of Rio de Janeiro (UERJ), Federal University of Rio de Janeiro (UFRJ), and the Federal Fluminense University (UFF), which were challenged to develop plastic furniture aimed at the areas of "Food and Artistic Presentations" and "Leisure and Work. "

The opening episode features the 24 students in the context of the field research, discussion of projects, and process of transformation of concepts and ideas into designs. The second stage features the sketches, which are presented to designers Augusto Seibel and Marco Maia, mentors of the competition. During the following stage, the groups begin the actual work, through the reinterpretation of plastic products produced by Braskem clients.

The last video will feature the designs chosen by the jury, composed of experts, representatives of the companies Braskem and Odebrecht S.A., the organizers of the Challenge, and the partner of the program -he agency Ampliativo.

The winning groups will receive a prize of R$15,000 and the chosen furniture will be displayed in the living areas of Porto Maravilha, in the city of Rio de Janeiro (RJ). The area is undergoing a major revitalization process, and there are plans for its transformation into a business hub, aiming to contribute to the socio-economic development of the region.

Technical Data

Title: Design Challenge (Desafio Design)

Episodes: Understanding, Conceptualizing, Conceiving, and Finishing

Duration: 3'

Stage and Creative Director: Marcelo C. Machado

Director of Photography: Guti Sá Freire

Production Coordination: Samanta Moraes

Post-Production Coordination: Mel Flores

Production: Luana Duque Estrada

Executive Business Director: Luiz Felippe de Alvarenga Netto

Executive Director: Luiz Noronha

Soundtrack: BRTRIX

Post-Production: Studio Horda

About Braskem

Braskem is the largest manufacturer of thermoplastic resins in the Americas, with an annual output of over 20 million metric tons, including production of other basic chemicals and petrochemicals, with R$54 billion in annual revenue. With the aim of improving the lives of people, creating sustainable solutions in chemistry and plastics, Braskem is present in over 70 countries, with 8,000 members, and operates 40 industrial units located in Brazil, the United States, Germany, and Mexico - the latter in partnership with the Mexico-based company Idesa.

Braskem on social media

www.facebook.com/BraskemSA

www.linkedin.com/company/braskem

www.twitter.com/BraskemSA

For more information, please contact:

CDN Comunicação

Priscila Ventura - +55 11 3643-2744 - priscila.ventura@cdn.com.br

Ana Beatriz Paschoal - +55 11 3643-2737 - anabeatriz.paschoal@cdn.com.br

Priscila Nishimori - +55 11 3643-2802 - priscila.nishimori@cdn.com.br